The cold pitch kit
6 cold pitches for a site I market got 2 backlinks in a day. 16 pitches for my own sites are still waiting on a reply. This is the actual method behind both, not a hype template. The rules I check every draft against before it goes out, written up properly.
what's inside
- The pitch rules: how long, the one thing to ask for, how to open an email so it doesn't read like spam
- Subject line formulas with real before and after examples
- Three full before and after pitches, line by line, with the reasons for every change
- Follow-up templates for when they go quiet, so it reads as an update, not a nag
- A checker script that reads your draft and flags banned words, length, reading grade and whether you're actually asking for one thing
I'm posting the real numbers as I go, the pitches that worked and the ones that haven't yet, over on Build Log on Substack.